One of the trickiest parts of crafting a speech is figuring out how to start it. Some recommend launching into a story, others recommend letting the audience know where you are heading with the speech, and others suggest using a startling statistic or fact. I don’t think there is a “right” way to start a speech, but there are a few things that matter. An opener should be short, and create an immediate impact on the audience; a laugh, a giggle, a sigh, a gasp, etc. Here are a few great speech openers from some recent TED Talks:
1) Monica Lewinsky – Ms. Lewinsky is one of my favorite speakers. I really love this TED Talk. It’s chock full of courage, wit, pathos, and great storytelling. She starts the speech with a hilarious, BRIEF story about a young man who tries to pick her up at a bar. Check it out to hear his pick up line…
Needless to say, humor is one of the best ways to open a speech. If you can get the audience laughing at the top, they will be more receptive to your ideas. What makes this opener so brilliant is the way Mrs. Lewinsky manages to get a laugh out of a terribly painful and embarrassing moment in her life.
2) David Miliband – One powerful way to open a speech is to tell a story, but the type of story you tell matters. In an opener, you need to keep things brief, and personal. Watch the way Mr. Miliband uses his family heritage to make a startling point about immigration:
3) Anne Lamott – I think this opener is both subtle and startling. What’s subtle about it is Ms. Lamott’s delivery, which is pleasing, but subdued. What’s somewhat startling about it is the way she talks about her grandson’s nightmares. Openers can incorporate paradox:
So what are your favorite openers? Post here or at my twitter.