When we are called upon to make a speech, we can go through the motions, and pull together something that is adequate, or we can think carefully about the tremendous opportunity we have for creating change, and craft something that calls people to ACTION. Thankfully, Oprah chose the latter last night with her rousing Golden Globe speech. Here are five reasons the speech ROCKED:
She opens with a powerful, personal story – Her story about being a little girl watching Sidney Poitier win the Cecil B Demille award was deeply affecting. The reason it worked was that she shared personal details about her life, and brought us into the sensory experience of what it was like to be there; sitting on the cold linoleum floor watching the television, seeing her mom come home from a hard day of work cleaning other people’s houses, etc. It’s important to share your story, but it’s equally important to draw the audience into the experience of your story.
She had a single, powerful theme – And she states it clearly at around the 4 minute mark. “Speaking your truth is the most powerful tool we have”. It’s important to believe in your theme deeply, and to know your audience well enough, and the occasion well enough, to have confidence that your theme will resonate with them.
Most of the speech is made of stories that dovetail with her theme – Her story about how Recy Taylor endured a horrible sexual assault, and how it is time for such behavior to end, dovetails beautifully with her theme.
She finishes her speech with apowerful call to action– With a minute remaining in this relatively short speech, Oprah assures all the little girls watching her that a new day is arriving, returning thematically to the beginning of the speech, the image of her watching Sidney Poitier on tv as a little girl. The conclusion mirrors the introduction; we have come full circle.
She uses language powerfully – Notice the way that Oprah engages language. She hits her verbs, uses her full vocal range, and projects her voice.
Don’t waste speaking opportunities, folks. Each one, even the most mundane, can encourage change in people and organizations around you. Oprah’s speech is just one example of the power of the spoken word. Speak your truth!
As a speech coach in New York City, I am frequently called to help people who are preparing to moderate a panel. I often see the same two mistakes made as clients prepare; the first is making the panel discussion too long, and the second is making it too complex. Here is what you can do to avoid these critical errors.
First, make sure that you’re panel discussion is ONE HOUR, and ONE HOUR ONLY. Even the most lively panel discussion will begin to drag after an hour. Science has shown that our attention span is worse than that of a goldfish, so be sure to keep things moving!
Second, don’t muddy the water by having presentations woven into the event. If you find dynamic enough panelists, and you are careful to be sure they represent opposing viewpoints (conflict and controversy are good!), your panel should be interesting enough.
If you want to moderate a successful panel discussion, keep it simple; dynamic panelists with opposing views, great curated stories (you do the curating), and a single, simple powerpoint slide to display your event information.
It all started out so well. She was firing on all cylinders; strong voice, good eye contact, inspired writing with a personal touch, a couple of good self-deprecating jokes. However, Theresa May, giving a conference speech aimed at revitalizing her standing after a disastrous few months, found herself seriously derailed when a heckler handed her a “P45” form which is the British equivalent of a “pink slip”. What went wrong?
My feeling is she didn’t handle this guy quickly and firmly enough. Let’s see some fire, Theresa! This heckler is making a mockery of you in public, and stealing a crucial moment from you (not to mention creating a major security risk). Maybe say something like, “you may think the problems of income inequality, affordable housing, and the sinking pound are laughable, but I assure you I do not. Get off my stage, young man.” Instead, Prime Minister May takes the P45 when it is handed to her, as if she is obligated to do so, and tries to continue as if nothing has happened. After a moment or two, she makes a nice joke, and hits back a bit, but not before her momentum is lost.
What do you think is the best way to handle a heckler?
Every once in a blue moon, a speaker does everything right. Such is the case with Rita Pierson’s gem of a speech on the need for school reform. She has a powerful, expressive voice and an actress’ touch with language. She utilizes gesture effectively, effortlessly timing her movements with her content. But what works best in this speech are the stories. Well told stories are the lifebloodof any good speech.
I’d like to call attention to the way she builds her stories. Her initial stories are about her students, and the way she interacts with them, but the most powerful story, the story of her mother’s impact on the lives of her students, comes at the end of her speech, just before her call to action. With each story, she takes us deeper into both her thesis, andher own emotional life. The speech builds both intellectually and emotionally. Just beautiful.
One of the trickiest parts of crafting a speech is figuring out how to start it. Some recommend launching into a story, others recommend letting the audience know where you are heading with the speech, and others suggest using a startling statistic or fact. I don’t think there is a “right” way to start a speech, but there are a few things that matter. An opener should be short, and create an immediate impact on the audience; a laugh, a giggle, a sigh, a gasp, etc. Here are a few great speech openers from some recent TED Talks:
1) Monica Lewinsky – Ms. Lewinsky is one of my favorite speakers. I really love this TED Talk. It’s chock full of courage, wit, pathos, and great storytelling. She starts the speech with a hilarious, BRIEF story about a young man who tries to pick her up at a bar. Check it out to hear his pick up line…
Needless to say, humor is one of the best ways to open a speech. If you can get the audience laughing at the top, they will be more receptive to your ideas. What makes this opener so brilliant is the way Mrs. Lewinsky manages to get a laugh out of a terribly painful and embarrassing moment in her life.
2) David Miliband – One powerful way to open a speech is to tell a story, but the type of story you tell matters. In an opener, you need to keep things brief, and personal. Watch the way Mr. Miliband uses his family heritage to make a startling point about immigration:
3) Anne Lamott – I think this opener is both subtle and startling. What’s subtle about it is Ms. Lamott’s delivery, which is pleasing, but subdued. What’s somewhat startling about it is the way she talks about her grandson’s nightmares. Openers can incorporate paradox:
So what are your favorite openers? Post here or at my twitter.