Should You Promote Your Product in Your Ted Talk?

The short answer is yes, but how you do it is very, very important. If you make your product the primary focus of your speech, or Q and A, you will bore the audience, or worse, annoy them. Nobody comes to a major conference like TED to hear a product pitch. People come to hear new ideas. You must be able to craft a dynamic, purposeful, wildly creative premise to your speech first, and then strategically weave mentions of your product into the speech as you develop your material.

Take Elon Musk’s brilliant TED Q and A. The premise of his talk is really the nature of innovation, but he manages to use his three current companies, Tesla, SpaceX, and Solar City, as examples. It never really appears that he is promoting his companies, because his first loyalty is to his premise (the nature of innovation). As long as you prioritize your premise and keep it innovative, inclusive, and not sales oriented, then, ironically perhaps, it is safe to do a little selling.

Donald Trump’s State of the Union Address from a Public Speaking Perspective

Most of the pundits have weighed in on the political ramifications of Donald Trump’s State of the Union address last night, but what of his public speaking craft?  To be blunt, I think he does some things well, but many things poorly.  Let’s break it down.

To start with, he is clearly reading off of two teleprompters.  This is not a problem if you are able to coin phrases in a conversational manner, and you are very familiar with your material.  Mr. Trump does neither well here.  He seems unfamiliar with the language he is using, and he makes very little eye contact with the television audience or his constituents.  It’s very important to be familiar with your material, and to lift your eyes off of the page, in order to make a personal connection to your audience.

As a result of this lack of familiarity with his material, Mr. Trump’s delivery is uncharacteristically tentative.  When he is speaking off-the-cuff, he has some vocal variety, and punch to his language.  But his voice fades when he is working with an outline, and he becomes quite monotone.

What he does well here has nothing to do with his delivery, but with his speechcraft.  He utilizes personal stories well, highlighting numerous stories about heroic everyday Americans.  But non-verbal communication trumps material (no pun intended), and the president’s poor delivery undermines his message.

Seven Tips to Help You Master Your Public Speaking Anxiety!

It is completely natural to feel anxious before you speak.  Why would you feel relaxed!? It can be nerve-racking to speak in front of people.  We get in trouble when we fight our anxiety rather than accept it.  Here are a few tips to help you control your public speaking tension:

  1. Develop a routine of doing some progressive relaxation each day.  Take a few moments each day to close your eyes, and scan through your body noticing physical tension.  Just notice.  Start at your scalp and move to your toes.  You may find simply bringing attention in a non-judgemental way to your physical tension helps relieve it.
  2. Try to reframe your anxiety rather than eliminate it.  Anxiety cannot be forced away, but if we accept it is happening, we can redirect it.  As anxious feelings arise, try telling yourself “I feel scared, but also excited.  This is an opportunity to work on presenting.”  The more you can label your fear as excitement, the better off you will be.
  3. If you are speaking to a large audience, see the trees for the forest!  By this, I mean learn to speak to one person in the crowd at a time.  This may help you to see the audience as individuals, rather than a large group, and lessen your stress.
  4. Consider using an icebreaker.  A good icebreaker could be an interesting question, an informal poll, a well-timed joke, or a short story.  
  5. Make small talk with your audience before you speak – idle chit-chat is a wonderful speaking tool.  If your audience is small, shake hands with some folks, and ask some meaningful questions before you present.  Getting to know the audience personally will turn your SPEECH into a DISCUSSION.  A  discussion is infinitely more relaxing than a speech.
  6. Slow your rate of speech down, especially at the top of the speech.  Take plenty of time to breathe, and clarify your thoughts.
  7. Prepare thoroughly! If you know your audience and your subject inside and out, you will feel much more relaxed about presenting! Bear in mind, it’s ok to have notes in front of you as you speak.

Three Reasons Doug Jones’s Acceptance Speech Was Amazing

It was an electric moment for Alabama last night, and for the country.  Doug Jones defeated Roy Moore in an election for a seat in the U.S. Senate, an election that had broad implications for the state of Alabama and for the country at large.

I’d like to focus on his victory speech.  It would have been easy for Senator Jones to surf the adrenaline of the moment, and disregard good public speaking technique, but he didn’t do that.  He spoke with intention, structure, and purpose.  Here are three things that rock about this speech:

  1. It’s selfless – unlike Donald Trump, Doug Jones wasn’t quick to take credit for his victory. He rightly laid the victory at the feet of the people of Alabama.  Nothing unifies an audience more than selflessness.
  2. It uses southern myth brilliantly –  After giving the victory over to the people of Alabama, Jones credits them for taking the right road at “the crossroads”.  “The Crossroads” is a common motif in the music of the deep south, evoking memories of a hodgepodge of southern people and events: Robert Johnson, the Civil Rights Movement, the Alabama Bus Boycott, Segregation, etc, etc.  But it’s bluesman Robert Johnson who owns the most common iteration of this myth; the story of a man who sells his soul to the devil in order to play the guitar.  Every man, woman and child from Alabama, and many people from other parts of the country will immediately understand the allusion, and likely feel thrilled to be walking in Johnson’s footsteps.
  3. It uses southern myth brilliantly part two – I don’t think you can be a Democrat giving a major political speech in Alabama without quoting Martin Luther King Jr, but the question is, which quote?  I’ll admit when Doug Jones trotted out the “the moral arc of the universe” quote from King’s 1964 speech at Wesleyan University, I was a little weary.  It is a quote that is often overused.  But it really is the best quote for this moment.  This race had everything to do with morality and doing what is right.  The Doug Jones moment, for so many reasons, is personified by Martin Luther King Jr, a man who fought against the establishment in the name of dignity, grace and human rights.

Again, it’s very easy to get caught up in the moment during these big emotional speeches and lose track of what you are saying, It’s very important to remember the importance of structure, allegory, and symbolism when you speak.  I hope Doug Jones will remember this when he runs for president in 2020.

What Do You Do If You’re Heckled During a Major Speech?

It all started out so well. She was firing on all cylinders; strong voice, good eye contact, inspired writing with a personal touch, a couple of good self-deprecating jokes. However, Theresa May, giving a conference speech aimed at revitalizing her standing after a disastrous few months, found herself seriously derailed when a heckler handed her a “P45” form which is the British equivalent of a “pink slip”. What went wrong?  

My feeling is she didn’t handle this guy quickly and firmly enough. Let’s see some fire, Theresa! This heckler is making a mockery of you in public, and stealing a crucial moment from you (not to mention creating a major security risk). Maybe say something like, “you may think the problems of income inequality, affordable housing, and the sinking pound are laughable, but I assure you I do not. Get off my stage, young man.” Instead, Prime Minister May takes the P45 when it is handed to her, as if she is obligated to do so, and tries to continue as if nothing has happened. After a moment or two, she makes a nice joke, and hits back a bit, but not before her momentum is lost.

What do you think is the best way to handle a heckler?