It all started out so well. She was firing on all cylinders; strong voice, good eye contact, inspired writing with a personal touch, a couple of good self-deprecating jokes. However, Theresa May, giving a conference speech aimed at revitalizing her standing after a disastrous few months, found herself seriously derailed when a heckler handed her a “P45” form which is the British equivalent of a “pink slip”. What went wrong?
My feeling is she didn’t handle this guy quickly and firmly enough. Let’s see some fire, Theresa! This heckler is making a mockery of you in public, and stealing a crucial moment from you (not to mention creating a major security risk). Maybe say something like, “you may think the problems of income inequality, affordable housing, and the sinking pound are laughable, but I assure you I do not. Get off my stage, young man.” Instead, Prime Minister May takes the P45 when it is handed to her, as if she is obligated to do so, and tries to continue as if nothing has happened. After a moment or two, she makes a nice joke, and hits back a bit, but not before her momentum is lost.
What do you think is the best way to handle a heckler?
It’s hard to make a great speech about grain, but Pierre Thiam has managed to do so in this wonderful TED talk. He starts with a simple opener: “I was born and raised in Dakar, Senegal”. By signaling that this will be a “personal creation” story at the start, he has us hooked. Storytelling is the lifeblood of any good speech, and personal storytelling is king.
As he reveals his story, he eloquently weaves in his argument for a solution to desertification in Africa. His speech overflows with rigorous research and startling stats about migration patterns, immigration, and food sustenance in Sub-Saharan Africa, but we never really lose the sense that this is a personal journey. It’s this combination of careful research, intellectual rigor and personal revelation that makes this simple topic dynamic.
I’d like to call attention to Mr. Thiam’s articulation. Clearly, English is not his native language, but he is able to get his points across (despite some mispronunciations) for a few simple reasons. First, he is taking a clear and deliberate pause at the end of each phrase. Second, he highlights one focus word per thought group with his intonation, and finally, he uses proper intonation on “road sign” words that signal a change in thought like “however”, “then again” and “although”. Mr. Thiam’s articulation is clear because he prioritizes proper rhythm, stress, and intonation.
Every once in a blue moon, a speaker does everything right. Such is the case with Rita Pierson’s gem of a speech on the need for school reform. She has a powerful, expressive voice and an actress’ touch with language. She utilizes gesture effectively, effortlessly timing her movements with her content. But what works best in this speech are the stories. Well told stories are the lifebloodof any good speech.
I’d like to call attention to the way she builds her stories. Her initial stories are about her students, and the way she interacts with them, but the most powerful story, the story of her mother’s impact on the lives of her students, comes at the end of her speech, just before her call to action. With each story, she takes us deeper into both her thesis, andher own emotional life. The speech builds both intellectually and emotionally. Just beautiful.
I recently poised the question, “is it possible to speak too slow while presenting“? My answer was “no”, but Brian Little’s pace of speaking would challenge that assumption. I think he picks up the pace adequately around the middle of his TED Talk, but I found my mind wandering off at the beginning. This is because he is speaking just a bittoo slowly, and because he doesn’t have a good story up front in order to attract the audience’s attention.
This changes dramatically half way through the speech. At about the ten minute mark, we get a series of wonderful, hilarious stories, starting with this gem, and the speech really comes to life. Its amazing how a few small changes can lift a speech from good to great. When it comes to presenting, the devil is in the details.
One of the biggest concerns of my executive presentation training clients in New York City is pacing. “How fast should I speak” is a question I get a lot. I tend to think you cannot speak too slow while presenting. Adrenaline is a powerful substance, and it tends to take over a speech. Without awareness, it’s all too easy to rush. But there are those that think speaking too slow is a legitimate problem while presenting. Let’s compare two TED talks, and analyze their rate of speech, starting with Laura Galante’s speech on Russian hacking:
Now let’s check out Bendetta Berti’s TED talk from 2016:
Interesting comparison on a number of fronts. I would say she is speaking much too fast, especially toward the middle of the speech. Occasionally, she will take a break at the end of each thought group to allow her thoughts to land, but in general, she is rushing through ideas and concepts. The problem is made worse by the fact that she is mispronouncing some important words, and dropping the “th” sound entirely.
I did my best to find an example of a TED-talker who was speaking too slowly. I couldn’t find one. So I stand by my original premise; you cannot speak too slow while presenting. What do you think? Comment below or tweet me your thoughts.