I recently poised the question, “is it possible to speak too slow while presenting“? My answer was “no”, but Brian Little’s pace of speaking would challenge that assumption. I think he picks up the pace adequately around the middle of his TED Talk, but I found my mind wandering off at the beginning. This is because he is speaking just a bit too slowly, and because he doesn’t have a good story up front in order to attract the audience’s attention.
This changes dramatically half way through the speech. At about the ten minute mark, we get a series of wonderful, hilarious stories, starting with this gem, and the speech really comes to life. Its amazing how a few small changes can lift a speech from good to great. When it comes to presenting, the devil is in the details.
This is my analysis of the TED Talk “404 The Story of a Page Not Found” by Renny Gleeson.
Do you speak on a regular basis about a dry topic? Do you find the audience’s eyes glazing over? Do you feel you are boing yourself with your topic? I once had a client who was putting together a presentation about a complex set of laws that govern rules pertaining to investing in pension funds. The presentation was heavy on statistics and facts but little else. We decided to use a simple analogy…a bar! The manager became the SEC, the patrons became the investors, and the waiters became the hedge fund executives. Suddenly, the presentation came to life, and this complicated subject became much more digestible. I had another client who used her childhood experience of witnessing the aftermath of a tornado as an analogy for the aftermath of the 2008 stock market collapse. Her presentation was excellent.
Many people think that it’s enough to simply relay the facts in a presentation. It’s not. We must challenge ourselves to make our presentations digestible, and interesting. Analogies serve these purposes.
Before making your next presentation, make a list of five analogies that might work for your topic. You can use one blanket analogy for the entire presentation or a series of analogies for multiple concepts in your presentation. Keep in mind the more personal your analogy, the more likely you will catch your audience’s attention!