Every once in a blue moon, a speaker does everything right. Such is the case with Rita Pierson’s gem of a speech on the need for school reform. She has a powerful, expressive voice and an actress’ touch with language. She utilizes gesture effectively, effortlessly timing her movements with her content. But what works best in this speech are the stories. Well told stories are the lifebloodof any good speech.
I’d like to call attention to the way she builds her stories. Her initial stories are about her students, and the way she interacts with them, but the most powerful story, the story of her mother’s impact on the lives of her students, comes at the end of her speech, just before her call to action. With each story, she takes us deeper into both her thesis, andher own emotional life. The speech builds both intellectually and emotionally. Just beautiful.
One of the trickiest parts of crafting a speech is figuring out how to start it. Some recommend launching into a story, others recommend letting the audience know where you are heading with the speech, and others suggest using a startling statistic or fact. I don’t think there is a “right” way to start a speech, but there are a few things that matter. An opener should be short, and create an immediate impact on the audience; a laugh, a giggle, a sigh, a gasp, etc. Here are a few great speech openers from some recent TED Talks:
1) Monica Lewinsky – Ms. Lewinsky is one of my favorite speakers. I really love this TED Talk. It’s chock full of courage, wit, pathos, and great storytelling. She starts the speech with a hilarious, BRIEF story about a young man who tries to pick her up at a bar. Check it out to hear his pick up line…
Needless to say, humor is one of the best ways to open a speech. If you can get the audience laughing at the top, they will be more receptive to your ideas. What makes this opener so brilliant is the way Mrs. Lewinsky manages to get a laugh out of a terribly painful and embarrassing moment in her life.
2) David Miliband – One powerful way to open a speech is to tell a story, but the type of story you tell matters. In an opener, you need to keep things brief, and personal. Watch the way Mr. Miliband uses his family heritage to make a startling point about immigration:
3) Anne Lamott – I think this opener is both subtle and startling. What’s subtle about it is Ms. Lamott’s delivery, which is pleasing, but subdued. What’s somewhat startling about it is the way she talks about her grandson’s nightmares. Openers can incorporate paradox:
So what are your favorite openers? Post here or at my twitter.
One of the biggest concerns of my executive presentation training clients in New York City is pacing. “How fast should I speak” is a question I get a lot. I tend to think you cannot speak too slow while presenting. Adrenaline is a powerful substance, and it tends to take over a speech. Without awareness, it’s all too easy to rush. But there are those that think speaking too slow is a legitimate problem while presenting. Let’s compare two TED talks, and analyze their rate of speech, starting with Laura Galante’s speech on Russian hacking:
Now let’s check out Bendetta Berti’s TED talk from 2016:
Interesting comparison on a number of fronts. I would say she is speaking much too fast, especially toward the middle of the speech. Occasionally, she will take a break at the end of each thought group to allow her thoughts to land, but in general, she is rushing through ideas and concepts. The problem is made worse by the fact that she is mispronouncing some important words, and dropping the “th” sound entirely.
I did my best to find an example of a TED-talker who was speaking too slowly. I couldn’t find one. So I stand by my original premise; you cannot speak too slow while presenting. What do you think? Comment below or tweet me your thoughts.
There are two English languages; the spoken language and the written language. Broken English happens when the speaker does not understand the difference between the two. In many other languages, one symbol equals one sound, hence the spoken and written languages are one. This is not the case with English. There are 26 letters in the alphabet, but there are 44 sounds in well spoken English. One letter in English can have many sounds, and one sound in English has no letter equivalent at all.
But because many foreigners assume that the written and spoken languages are essentially the same, that the English language is phonetic, they assume that if they master the written language, they will be mastering the spoken language as well. Because English is not a phonetic language, it is essential that students understand that the spoken and written languages are largely distinct, and learn their separate rules and logic. Over time, the vague connection between the two can be gleaned.
What happens to your English if you don’t understand that the “o” symbol can be pronounced many different ways? “Hot” sounds like “hope”. “Pot” sounds like “Pope”. And on and on. Mispronunciation becomes common because the speaker is pronouncing the 26 letters of the alphabet, rather than the 44 sounds of English. To avoid this, it’s important to be sure to learn the spoken language concurrentlywith the written language, and with the same vigor.
Understanding the difference between the spoken and written language is only half the battle. If you want to speak English excellently, you must fight against a larger, more insidious force than this basic misconception. Do you know what it is? Your Iphone. Unfortunately, we live in a society that prizes the written language to the detriment of the spoken language. How many of your friends prize public speaking, and can’t stand dawdling on their Iphones? None? Yea me too. Since Guttenberg’s time, we have canonized writing, and eschewed speaking. To win the battle of better English, you have to resist the pull of the written word, on your computer screen, Iphone, tablet, TV, ect, and begin to open your ears to the sounds of English.